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RE: jewels: frequency?
Tad is quite right! No intelligent marketer would price a product unsustainably, unless the plan were to create a fad product like Cabbage Patch Dolls. Since KittyCatS has lasted several years, the overall pricing strategy seems to be well considered. Food is likely to be the driver of profitability. As I observed my own behavior, I saw an initial huge food investment that is moderating as my first spurt of excitement ends (and I become much more picky about which cats survive to breed). As Callie noted, having a fun, interactive product is the first key to success, of course. There must be perceived value to draw the customer. It seems to me that the second key to success in this type of product, after general food sales, may be the recruitment of new customers, who will enter that initial huge investment phase. The Advent cat, Firestorm cats and the Birthday hunt are brilliant moves (as well as fun). Blizzard uses a reward system for players who recruit new subscribers to their game (free pets or free vehicles, usually). I wonder if there have been any recruitment incentives for KittyCatS so far?
Latest Born Kitty:
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