(12-01-2012 08:25 PM)Tad Carlucci Wrote: 2) Your timing of releases, typically Special Collections, an the size of those releases have a strong effect upon the number of players and how long they stay playing. You should strive to have releases quarterly. Specifically, you should look to a Special Collection in the late-June/early-July time-frame. [Frankly, I don't remember if you even have one about then; if you do, perhaps it's too small?] This will re-enliven the player-base, retaining some players you're currently losing.
We had RFL around July this year and last year.
The Steampunk collection and Seasons of Hope last year.
I think your observation of the inactive members are very interesting to say the least.
